New business owner? 25 lessons from a veteran marketing strategist

Dusti Arab
4 min readApr 12, 2022

I don’t work with new business owners.

It’s just not my thing. If my content doesn’t read like it’s for you, that’s because it’s not.

Doesn’t mean you’re not welcome to hang. But it does mean that it may produce thoughts/feelings that aren’t useful for you at the moment.

There’s no reason to be concerned about scaling to a million when you haven’t figured out how to reliably deliver a product and a result. The strategy that works for folks at 250k+ is not the same as what’s going to work for you right now.

You’re small! You’re scrappy! And god love you, you are less jaded than wizened old timers like me by the internet.

But…

Since you’re here, here’s a short list of advice just for you, baby biz owner.

1. Go take free classes on the SBA site before you start shelling out for overpriced online courses.

2. Most courses in this weird corner of the web are overpriced for what they are (which is BASIC). Most people won’t like me saying so.

3. Working for an A-Lister won’t make your career. It will probably just make…

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Dusti Arab

Fractional CMO + Marketing Strategist @ the reinvention co